Successful programs that meet the needs of current and potential audiences are the cornerstone of arts organizations. This course includes the necessary skills for designing, implementing, and evaluating a mission-based program for the arts. Students will utilize research techniques to determine the feasibility of a new program, both internally and externally to the organization. While developing an operating budget, students will include expenses from both earned and unearned revenue sources. Students will learn the process of implementing a new program and applying audience development strategies. Finally, students will use various evaluation tools and create a timeline to evaluate the program for its effectiveness. Throughout the course, students will create a new program for an actual non-profit arts organization by preparing a proposal for board approval.

Successful programs that meet the needs of current and potential audiences are the cornerstone of arts organizations. This course includes the necessary skills for designing, implementing, and evaluating a mission-based program for the arts. Students will utilize research techniques to determine the feasibility of a new program, both internally and externally to the organization. While developing an operating budget, students will include expenses from both earned and unearned revenue sources. Students will learn the process of implementing a new program and applying audience development strategies. Finally, students will use various evaluation tools and create a timeline to evaluate the program for its effectiveness. Throughout the course, students will create a new program for an actual non-profit arts organization by preparing a proposal for board approval.