This course presents a clear overview of the digital media strategies for business and offers opportunities for acquiring analytical skills of performing integrated strategic communication (ISC) functions in digital environments. Topics covered include search engine optimization, pay- per-click advertising, email marketing, digital/social media analytics, in-game advertising/virtual worlds, content strategies, and mobile marketing. Attention will also be given to working knowledge of the digital analytics tools for creating, managing, executing, and evaluating digital strategies.

This course presents a clear overview of the digital media strategies for business and offers opportunities for acquiring analytical skills of performing integrated strategic communication (ISC) functions in digital environments. Topics covered include search engine optimization, pay- per-click advertising, email marketing, digital/social media analytics, in-game advertising/virtual worlds, content strategies, and mobile marketing. Attention will also be given to working knowledge of the digital analytics tools for creating, managing, executing, and evaluating digital strategies.