This course will introduce students to special event planning processes and strategies. Emphasis is on creating, organizing, and managing both physical and virtual events. Topics will include research and planning, attracting sponsors and exhibitors, using integrated strategic communication to generate publicity and awareness, and evaluating event effectiveness toward reaching client objectives.

This course will introduce students to special event planning processes and strategies. Emphasis is on creating, organizing, and managing both physical and virtual events. Topics will include research and planning, attracting sponsors and exhibitors, using integrated strategic communication to generate publicity and awareness, and evaluating event effectiveness toward reaching client objectives.