Instructor:
Leslie Harris Vincent
611
Credits:
3.0
001
Building:
Business and Economics Bldg
Room:
Rm.265
Semester:
Spring 2024
Start Date:
End Date:
Name:
New Product Development
Requisites:
Prereq: Graduate standing.
Class Type:
LEC
11:00 am
12:15 pm
Days:
MW
Note:
Only students enrolled in the MS in Marketing program to take this course, others only by permission of the instructor.
An examination of how firms manage the new product development or service process. Topics covered include ideation, screening; design and prototyping; product portfolio management, new product launch and product acceptance.
An examination of how firms manage the new product development or service process. Topics covered include ideation, screening; design and prototyping; product portfolio management, new product launch and product acceptance.
MKT