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Creative and Technical Solutions Homepage / Brand, Logos, and Templates

Brand, Logos, and Templates

Welcome to the CaTS design toolkit! This Brand, Logos, and Templates page is designed to equip departments with essential templates and quick-access links to ensure consistent branding in your print and digital materials. Whether you are developing presentations, flyers, or digital content, you will find the necessary tools here to enhance the quality and branding of your projects.
 

Explore Available Templates

Browse our collection of templates tailored for various projects. These are designed to ensure consistency and professionalism across all departmental communications.

Templates for print and digital materials:

 

Utilize Design Resources

Access our curated list of design resources, including templates, brand assets, colors and fonts that align with our branding guidelines.
 

Fonts

  • Usual is the brand's most prominent typeface. It is suited for headlines, subheads, body copy and captions. Note that the bold and ExtraBold weights of the font work best in headlines, while the book and medium weights are better for body copy.
  • Alternate Gothic Condensed is the brand's secondary typeface. It can be paired with Usual to create big, bold headlines. Note that we only use the condensed weights of the font.
  • Bodoni PT VF is used for more formal applications. Note that we use this font sparingly.


Brand Assets

UK Brand assets (textures, color guides, etc.)


Follow Best Practices

Refer to our design guidelines for tips on layout, color schemes, and typography to enhance your materials.

University of Kentucky Brand Guidelines

 

If you have created a design outside of our provided templates, please submit an Art Approval Form so we can ensure brand standards are being followed.

Need Additional Help?
If you have questions or need assistance customizing a template or need design help, please Request Design Assistance. We are here to support you!

 

Thank you for making our communications visually engaging and cohesive!