Intr To Integrated Strategic Comm

Instructor:
Bobi Ivanov
161
Credits:
3.0
002
Building:
Bill Gatton Student Center
Room:
Rm.WORSHAM
Semester:
Spring 2025
Start Date:
End Date:
Name:
Intr To Integrated Strategic Comm
Class Type:
LEC
2:00 pm
3:15 pm
Days:
TR
Note:
Pre-majors only

An introductory course in all phases of integrated strategic communication and its role in contemporary business and society. Includes an historical and socio-cultural overivew of advertising, public relations, sales promotion and direct response marketing as well as an exploration of their interrelationships. Covers strategic planning for integrated communication, message approaches and their foundations in theories of persuation and information processing, and characteristics of message delivery systems. Provides a discussion of ethics and regulation, and the economics and social impact of the industries.

An introductory course in all phases of integrated strategic communication and its role in contemporary business and society. Includes an historical and socio-cultural overivew of advertising, public relations, sales promotion and direct response marketing as well as an exploration of their interrelationships. Covers strategic planning for integrated communication, message approaches and their foundations in theories of persuation and information processing, and characteristics of message delivery systems. Provides a discussion of ethics and regulation, and the economics and social impact of the industries.

ISC