Global Public Relations Strategies

Instructor:
Dani Elyse Jaffe
382
Credits:
3.0
001
Building:
Patterson Office Tower
Room:
Rm.OB9
Semester:
Spring 2025
Start Date:
End Date:
Name:
Global Public Relations Strategies
Requisites:

Prereq: ISC 321, ISC 325.

Class Type:
LEC
4:30 pm
5:45 pm
Days:
MW

This course will focus on the role, function and influence of public relations in a global environment. Topics include culture, global trends, multicultural communication knowledge, national media structures and public policy, and international legal and ethical codes in public relations. Global case studies are used to develop and implement strategic and creative communications plans.

This course will focus on the role, function and influence of public relations in a global environment. Topics include culture, global trends, multicultural communication knowledge, national media structures and public policy, and international legal and ethical codes in public relations. Global case studies are used to develop and implement strategic and creative communications plans.

ISC