Prereq: ISC 321, ISC 325 or admission to the CI Sports Communication, Media and Promotion Certificate.
This course is designed to focus on the sports industry in terms of promotion, branding, sport promotion in the global environment, current social and cultural issues in sports, and reputational challenges in sports. An emphasis will be placed on the importance of social and digital media in sport promotion. To demonstrate the connection between theory and practice, students will learn from sports industry professionals who participate as featured speakers.
This course is designed to focus on the sports industry in terms of promotion, branding, sport promotion in the global environment, current social and cultural issues in sports, and reputational challenges in sports. An emphasis will be placed on the importance of social and digital media in sport promotion. To demonstrate the connection between theory and practice, students will learn from sports industry professionals who participate as featured speakers.