Retail/Distribution Mgt

Instructor:
Mark Andersen
320
Credits:
3.0
001
Building:
Business and Economics Bldg
Room:
Rm.265
Semester:
Spring 2024
Start Date:
End Date:
Name:
Retail/Distribution Mgt
Requisites:

Prereq: MKT 300.

Class Type:
LEC
11:00 am
12:15 pm
Days:
TR
Note:
Upper-division Marketing or Merchandising, Apparel, & Textiles majors only.

Analysis of the functions, structure, policies, and performance of distribution channels and institutions. The course objective is to provide students with an understanding of concepts and decision making tools useful in managing manufacturer-retailer relationships and distribution costs at both the channel and retail level. The course is also concerned with the legal and socio-economic impact of distribution trends and practices.

Analysis of the functions, structure, policies, and performance of distribution channels and institutions. The course objective is to provide students with an understanding of concepts and decision making tools useful in managing manufacturer-retailer relationships and distribution costs at both the channel and retail level. The course is also concerned with the legal and socio-economic impact of distribution trends and practices.

MKT