The purpose of this course is to introduce students to social change strategy and the ability of strategic communicators to engage in social change. The course will also provide students exposure to strategic social change theories and practices. Students will learn a new integrated framework of thinking about, and carrying out, social change campaigns, which can help practicing managers achieve behavior-change objectives more efficiently and effectively.

The purpose of this course is to introduce students to social change strategy and the ability of strategic communicators to engage in social change. The course will also provide students exposure to strategic social change theories and practices. Students will learn a new integrated framework of thinking about, and carrying out, social change campaigns, which can help practicing managers achieve behavior-change objectives more efficiently and effectively.