Instructor:
Emily M Mooring
445
Credits:
3.0
001
Building:
Business and Economics Bldg
Room:
Rm.271
Semester:
Spring 2023
Start Date:
End Date:
Name:
Sports Marketing
Requisites:
Prereq: MKT 300 and Marketing majors only.
Class Type:
LEC
8:00 am
9:15 am
Days:
TR
The purpose of the course is to develop an understanding of strategic marketing concepts and activities as they apply to the context of sports. Marketing concepts and activities related to the marketing mix, consumer/fan behavior, and business organization-sport organization relationships will be examined.
The purpose of the course is to develop an understanding of strategic marketing concepts and activities as they apply to the context of sports. Marketing concepts and activities related to the marketing mix, consumer/fan behavior, and business organization-sport organization relationships will be examined.
MKT