Prereq: MKT 300, MGT 301, MGT 340, FIN 300 and senior standing.
This course exposes students to the challenges faced by organizational leaders who must chart and execute a course of action as the organization strives for competitive advantage over rivals. The course covers a variety of processes and activities that support strategy, such as market and competitor analysis, the development of unique capabilities, innovation and change, global operations, strategic alliances, mergers and acquisitions, etc. The course will equip students with a comprehensive understanding of the importance of strategic management in an organization's success, and a set of tools that will enable them to become valuable contributors to an organization's strategy throughout their careers.
This course exposes students to the challenges faced by organizational leaders who must chart and execute a course of action as the organization strives for competitive advantage over rivals. The course covers a variety of processes and activities that support strategy, such as market and competitor analysis, the development of unique capabilities, innovation and change, global operations, strategic alliances, mergers and acquisitions, etc. The course will equip students with a comprehensive understanding of the importance of strategic management in an organization's success, and a set of tools that will enable them to become valuable contributors to an organization's strategy throughout their careers.