Introduces students to the systematic planning processes and techniques of creative and persuasive message preparation for integrated strategic communication. Extensive practice in writing and visual communication for print and electronic vehicles in the disciplines of advertising, public relations, sales promotion and direct marketing. Lecture, two hours; laboratory, two hours per week.

Introduces students to the systematic planning processes and techniques of creative and persuasive message preparation for integrated strategic communication. Extensive practice in writing and visual communication for print and electronic vehicles in the disciplines of advertising, public relations, sales promotion and direct marketing. Lecture, two hours; laboratory, two hours per week.

Introduces students to the systematic planning processes and techniques of creative and persuasive message preparation for integrated strategic communication. Extensive practice in writing and visual communication for print and electronic vehicles in the disciplines of advertising, public relations, sales promotion and direct marketing. Lecture, two hours; laboratory, two hours per week.

Introduces students to the systematic planning processes and techniques of creative and persuasive message preparation for integrated strategic communication. Extensive practice in writing and visual communication for print and electronic vehicles in the disciplines of advertising, public relations, sales promotion and direct marketing. Lecture, two hours; laboratory, two hours per week.

An introductory course in all phases of integrated strategic communication and its role in contemporary business and society. Includes an historical and socio-cultural overivew of advertising, public relations, sales promotion and direct response marketing as well as an exploration of their interrelationships. Covers strategic planning for integrated communication, message approaches and their foundations in theories of persuation and information processing, and characteristics of message delivery systems.

An introductory course in all phases of integrated strategic communication and its role in contemporary business and society. Includes an historical and socio-cultural overivew of advertising, public relations, sales promotion and direct response marketing as well as an exploration of their interrelationships. Covers strategic planning for integrated communication, message approaches and their foundations in theories of persuation and information processing, and characteristics of message delivery systems.

This course provides students with an introduction to visual communication elements, principles, theory and ethics. Students will also learn to recognize, evaluate and critique the visual elements of persuasive strategic and branded visual communication.

This course provides students with an introduction to visual communication elements, principles, theory and ethics. Students will also learn to recognize, evaluate and critique the visual elements of persuasive strategic and branded visual communication.

This course provides students with an introduction to visual communication elements, principles, theory and ethics. Students will also learn to recognize, evaluate and critique the visual elements of persuasive strategic and branded visual communication.

This course provides students with an introduction to visual communication elements, principles, theory and ethics. Students will also learn to recognize, evaluate and critique the visual elements of persuasive strategic and branded visual communication.