This course is designed to focus on creating short-form visual storytelling for the web, social, and other forms of digital communication using combinations of photographs, words, audio, and video. Emphasis is on conceptualizing and producing effective persuasive multimedia content. This class includes application of tools and strategies to produce multimedia content that tells stories about brands. "Brands" can include many entities such as companies, products, services, and nonprofits.

Examination of a systematic framework for uncovering and understanding strategic communication audiences' motivations, influences, and decision-making processes. Major influences on audiences' conduct, such as psychological, situational, and socio-cultural factors. Implications of strategic audience insights for the development and implementation of integrated strategic communication programs.

Examination of a systematic framework for uncovering and understanding strategic communication audiences' motivations, influences, and decision-making processes. Major influences on audiences' conduct, such as psychological, situational, and socio-cultural factors. Implications of strategic audience insights for the development and implementation of integrated strategic communication programs.

Examination of a systematic framework for uncovering and understanding strategic communication audiences' motivations, influences, and decision-making processes. Major influences on audiences' conduct, such as psychological, situational, and socio-cultural factors. Implications of strategic audience insights for the development and implementation of integrated strategic communication programs.

Examination of a systematic framework for uncovering and understanding strategic communication audiences' motivations, influences, and decision-making processes. Major influences on audiences' conduct, such as psychological, situational, and socio-cultural factors. Implications of strategic audience insights for the development and implementation of integrated strategic communication programs.

Examination of a systematic framework for uncovering and understanding strategic communication audiences' motivations, influences, and decision-making processes. Major influences on audiences' conduct, such as psychological, situational, and socio-cultural factors. Implications of strategic audience insights for the development and implementation of integrated strategic communication programs.

Introduces students to applied research as a decision making tool for the integrated communications professional. Students acquire basic skills in: identification of information needs, stating research objectives, selection of appropriate research technique(s), sample selection, questionnaire design, analysis procedures, report writing, and budget management. Topics prepare students to conduct small scale survey research and to buy and evaluate studies from custom and/or syndicated research suppliers. Legal and ethical issues are also examined.

Introduces students to applied research as a decision making tool for the integrated communications professional. Students acquire basic skills in: identification of information needs, stating research objectives, selection of appropriate research technique(s), sample selection, questionnaire design, analysis procedures, report writing, and budget management. Topics prepare students to conduct small scale survey research and to buy and evaluate studies from custom and/or syndicated research suppliers. Legal and ethical issues are also examined.

Introduces students to applied research as a decision making tool for the integrated communications professional. Students acquire basic skills in: identification of information needs, stating research objectives, selection of appropriate research technique(s), sample selection, questionnaire design, analysis procedures, report writing, and budget management. Topics prepare students to conduct small scale survey research and to buy and evaluate studies from custom and/or syndicated research suppliers. Legal and ethical issues are also examined.

Introduces students to applied research as a decision making tool for the integrated communications professional. Students acquire basic skills in: identification of information needs, stating research objectives, selection of appropriate research technique(s), sample selection, questionnaire design, analysis procedures, report writing, and budget management. Topics prepare students to conduct small scale survey research and to buy and evaluate studies from custom and/or syndicated research suppliers. Legal and ethical issues are also examined.