Introduces students to applied research as a decision making tool for the integrated communications professional. Students acquire basic skills in: identification of information needs, stating research objectives, selection of appropriate research technique(s), sample selection, questionnaire design, analysis procedures, report writing, and budget management. Topics prepare students to conduct small scale survey research and to buy and evaluate studies from custom and/or syndicated research suppliers. Legal and ethical issues are also examined.

This course surveys various media systems in the contemporary world with a particular focus on the key political, economic, cultural and philosophical factors that underlie these systems. It explores the spirit and practice of journalism in the major regions/nations of the world, and will provide students with the necessary analytical tools to understand complicate issues concerning global media and communication.

This course surveys various media systems in the contemporary world with a particular focus on the key political, economic, cultural and philosophical factors that underlie these systems. It explores the spirit and practice of journalism in the major regions/nations of the world, and will provide students with the necessary analytical tools to understand complicate issues concerning global media and communication.

This course surveys various media systems in the contemporary world with a particular focus on the key political, economic, cultural and philosophical factors that underlie these systems. It explores the spirit and practice of journalism in the major regions/nations of the world, and will provide students with the necessary analytical tools to understand complicate issues concerning global media and communication.

Course will focus upon the legal, ethical, and social issues faced by ISC professionals. The course will examine government regulation of direct response communications, advertising, and public relations practices as wlel as the industry's ethical standards and self regulation efforts. Emphasis will also be placed upon gaining an understanding of ISC's role in soceity's economic, social, and cultural systems. Topics will include potential societal consequences of persuasive communication practices and the ethical responsibilities of profesionals in each of the ISC disciplines.

Course will focus upon the legal, ethical, and social issues faced by ISC professionals. The course will examine government regulation of direct response communications, advertising, and public relations practices as wlel as the industry's ethical standards and self regulation efforts. Emphasis will also be placed upon gaining an understanding of ISC's role in soceity's economic, social, and cultural systems. Topics will include potential societal consequences of persuasive communication practices and the ethical responsibilities of profesionals in each of the ISC disciplines.

Course will focus upon the legal, ethical, and social issues faced by ISC professionals. The course will examine government regulation of direct response communications, advertising, and public relations practices as wlel as the industry's ethical standards and self regulation efforts. Emphasis will also be placed upon gaining an understanding of ISC's role in soceity's economic, social, and cultural systems. Topics will include potential societal consequences of persuasive communication practices and the ethical responsibilities of profesionals in each of the ISC disciplines.

Course will focus upon the legal, ethical, and social issues faced by ISC professionals. The course will examine government regulation of direct response communications, advertising, and public relations practices as wlel as the industry's ethical standards and self regulation efforts. Emphasis will also be placed upon gaining an understanding of ISC's role in soceity's economic, social, and cultural systems. Topics will include potential societal consequences of persuasive communication practices and the ethical responsibilities of profesionals in each of the ISC disciplines.

Introduces students to the systematic planning processes and techniques of creative and persuasive message preparation for integrated strategic communication. Extensive practice in writing and visual communication for print and electronic vehicles in the disciplines of advertising, public relations, sales promotion and direct marketing. Lecture, two hours; laboratory, two hours per week.

Introduces students to the systematic planning processes and techniques of creative and persuasive message preparation for integrated strategic communication. Extensive practice in writing and visual communication for print and electronic vehicles in the disciplines of advertising, public relations, sales promotion and direct marketing. Lecture, two hours; laboratory, two hours per week.