This course is designed to focus on the sports industry in terms of promotion, branding, sport promotion in the global environment, current social and cultural issues in sports, and reputational challenges in sports. An emphasis will be placed on the importance of social and digital media in sport promotion. To demonstrate the connection between theory and practice, students will learn from sports industry professionals who participate as featured speakers.

An advanced senior capstone course in which students unify strategies and tactics by applying knowledge and skills developed in their research, creative, account management, public relations, and/or direct response and major elective courses. The format for this synthesis requires students to establish strategy, develop, execute, and present a multichannel integrated campaign. Student teams compete for client approval on national, regional, or local accounts.

An advanced senior capstone course in which students unify strategies and tactics by applying knowledge and skills developed in their research, creative, account management, public relations, and/or direct response and major elective courses. The format for this synthesis requires students to establish strategy, develop, execute, and present a multichannel integrated campaign. Student teams compete for client approval on national, regional, or local accounts.

An advanced senior capstone course in which students unify strategies and tactics by applying knowledge and skills developed in their research, creative, account management, public relations, and/or direct response and major elective courses. The format for this synthesis requires students to establish strategy, develop, execute, and present a multichannel integrated campaign. Student teams compete for client approval on national, regional, or local accounts.

An advanced senior capstone course in which students unify strategies and tactics by applying knowledge and skills developed in their research, creative, account management, public relations, and/or direct response and major elective courses. The format for this synthesis requires students to establish strategy, develop, execute, and present a multichannel integrated campaign. Student teams compete for client approval on national, regional, or local accounts.

An advanced senior capstone course in which students unify strategies and tactics by applying knowledge and skills developed in their research, creative, account management, public relations, and/or direct response and major elective courses. The format for this synthesis requires students to establish strategy, develop, execute, and present a multichannel integrated campaign. Student teams compete for client approval on national, regional, or local accounts.

This course will focus on selected topics of industry practice associated with the integrated fields of strategic communication. Title assigned each time the course is offered. May be repeated with different subtitles to a maximum of nine credits.

This course presents a clear overview of the digital media strategies for business and offers opportunities for acquiring analytical skills of performing integrated strategic communication (ISC) functions in digital environments. Topics covered include search engine optimization, pay- per-click advertising, email marketing, digital/social media analytics, in-game advertising/virtual worlds, content strategies, and mobile marketing. Attention will also be given to working knowledge of the digital analytics tools for creating, managing, executing, and evaluating digital strategies.

User experience (UX) is everywhere: websites, mobile apps, software, street signs, store layouts, the Internet of Things (IoT) devices, in- car systems, in-flight experiences, etc. As defined by Don Norman, UX encompasses all aspects of the end-user's interaction with the company, its services, and its products. This course introduces you to UX, UX design, and popular UX research methods, emphasizing the iterative design process.

A growing number of companies are engaging in corporate social responsibility (CSR) as an integral part of integrated strategic communication. They attempt to embrace CSR as long-term commitment they should sustain and expand to build a sustainable and competitive advantage in the market. This course is designed to introduce students to the dynamic landscape of CSR and then provide an in-depth look at CSR principles and practices corporations have adopted for integrated strategic communication.