This course surveys various media systems in the contemporary world with a particular focus on the key political, economic, cultural and philosophical factors that underlie these systems. It explores the spirit and practice of journalism in the major regions/nations of the world, and will provide students with the necessary analytical tools to understand complicate issues concerning global media and communication.

This course surveys various media systems in the contemporary world with a particular focus on the key political, economic, cultural and philosophical factors that underlie these systems. It explores the spirit and practice of journalism in the major regions/nations of the world, and will provide students with the necessary analytical tools to understand complicate issues concerning global media and communication.

This course surveys various media systems in the contemporary world with a particular focus on the key political, economic, cultural and philosophical factors that underlie these systems. It explores the spirit and practice of journalism in the major regions/nations of the world, and will provide students with the necessary analytical tools to understand complicate issues concerning global media and communication.

Introduces students to applied research as a decision making tool for the integrated communications professional. Students acquire basic skills in: identification of information needs, stating research objectives, selection of appropriate research technique(s), sample selection, questionnaire design, analysis procedures, report writing, and budget management. Topics prepare students to conduct small scale survey research and to buy and evaluate studies from custom and/or syndicated research suppliers. Legal and ethical issues are also examined.

Introduces students to applied research as a decision making tool for the integrated communications professional. Students acquire basic skills in: identification of information needs, stating research objectives, selection of appropriate research technique(s), sample selection, questionnaire design, analysis procedures, report writing, and budget management. Topics prepare students to conduct small scale survey research and to buy and evaluate studies from custom and/or syndicated research suppliers. Legal and ethical issues are also examined.

Introduces students to applied research as a decision making tool for the integrated communications professional. Students acquire basic skills in: identification of information needs, stating research objectives, selection of appropriate research technique(s), sample selection, questionnaire design, analysis procedures, report writing, and budget management. Topics prepare students to conduct small scale survey research and to buy and evaluate studies from custom and/or syndicated research suppliers. Legal and ethical issues are also examined.

Introduces students to applied research as a decision making tool for the integrated communications professional. Students acquire basic skills in: identification of information needs, stating research objectives, selection of appropriate research technique(s), sample selection, questionnaire design, analysis procedures, report writing, and budget management. Topics prepare students to conduct small scale survey research and to buy and evaluate studies from custom and/or syndicated research suppliers. Legal and ethical issues are also examined.

Introduces students to applied research as a decision making tool for the integrated communications professional. Students acquire basic skills in: identification of information needs, stating research objectives, selection of appropriate research technique(s), sample selection, questionnaire design, analysis procedures, report writing, and budget management. Topics prepare students to conduct small scale survey research and to buy and evaluate studies from custom and/or syndicated research suppliers. Legal and ethical issues are also examined.

Examination of a systematic framework for uncovering and understanding strategic communication audiences' motivations, influences, and decision-making processes. Major influences on audiences' conduct, such as psychological, situational, and socio-cultural factors. Implications of strategic audience insights for the development and implementation of integrated strategic communication programs.

Examination of a systematic framework for uncovering and understanding strategic communication audiences' motivations, influences, and decision-making processes. Major influences on audiences' conduct, such as psychological, situational, and socio-cultural factors. Implications of strategic audience insights for the development and implementation of integrated strategic communication programs.