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Personal Knowledge Management

Provides an overview of the differences between library and web-based resources. Engages with skills and tools to search these types of resources effectively, to browse information sources systematically, to identify and evaluate relevant information sources in the process of searching and browsing, and to apply selected sources to produce new work using a personal knowledge workflow. Reflects on and critiques personal knowledge workflows in order to improve them.

Systems Analysis

This course examines and applies the principles of information systems analysis. It surveys project management, feasibility and analysis, systems requirement definition and resource allocation. It utilizes a structured systems development methodology that spans the entirety of the information system lifecycle, which starts with the conception of the need for a specific information system and ends with the implementation of that system. The course utilizes a case study approach in which students initiate the analysis and logical design of a limited- scope information system.

Intr To Integrated Strategic Comm

An introductory course in all phases of integrated strategic communication and its role in contemporary business and society. Includes an historical and socio-cultural overivew of advertising, public relations, sales promotion and direct response marketing as well as an exploration of their interrelationships. Covers strategic planning for integrated communication, message approaches and their foundations in theories of persuation and information processing, and characteristics of message delivery systems.

Intr To Integrated Strategic Comm

An introductory course in all phases of integrated strategic communication and its role in contemporary business and society. Includes an historical and socio-cultural overivew of advertising, public relations, sales promotion and direct response marketing as well as an exploration of their interrelationships. Covers strategic planning for integrated communication, message approaches and their foundations in theories of persuation and information processing, and characteristics of message delivery systems.

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