Introduces students to the systematic planning processes and techniques of creative and persuasive message preparation for integrated strategic communication. Extensive practice in writing and visual communication for print and electronic vehicles in the disciplines of advertising, public relations, sales promotion and direct marketing. Lecture, two hours; laboratory, two hours per week.

Introduces students to the systematic planning processes and techniques of creative and persuasive message preparation for integrated strategic communication. Extensive practice in writing and visual communication for print and electronic vehicles in the disciplines of advertising, public relations, sales promotion and direct marketing. Lecture, two hours; laboratory, two hours per week.

Introduces students to the systematic planning processes and techniques of creative and persuasive message preparation for integrated strategic communication. Extensive practice in writing and visual communication for print and electronic vehicles in the disciplines of advertising, public relations, sales promotion and direct marketing. Lecture, two hours; laboratory, two hours per week.

Introduces students to the systematic planning processes and techniques of creative and persuasive message preparation for integrated strategic communication. Extensive practice in writing and visual communication for print and electronic vehicles in the disciplines of advertising, public relations, sales promotion and direct marketing. Lecture, two hours; laboratory, two hours per week.

Introduces students to the systematic planning processes and techniques of creative and persuasive message preparation for integrated strategic communication. Extensive practice in writing and visual communication for print and electronic vehicles in the disciplines of advertising, public relations, sales promotion and direct marketing. Lecture, two hours; laboratory, two hours per week.

Introduces students to the systematic planning processes and techniques of creative and persuasive message preparation for integrated strategic communication. Extensive practice in writing and visual communication for print and electronic vehicles in the disciplines of advertising, public relations, sales promotion and direct marketing. Lecture, two hours; laboratory, two hours per week.

Course will focus upon the legal, ethical, and social issues faced by ISC professionals. The course will examine government regulation of direct response communications, advertising, and public relations practices as wlel as the industry's ethical standards and self regulation efforts. Emphasis will also be placed upon gaining an understanding of ISC's role in soceity's economic, social, and cultural systems. Topics will include potential societal consequences of persuasive communication practices and the ethical responsibilities of profesionals in each of the ISC disciplines.

Course will focus upon the legal, ethical, and social issues faced by ISC professionals. The course will examine government regulation of direct response communications, advertising, and public relations practices as wlel as the industry's ethical standards and self regulation efforts. Emphasis will also be placed upon gaining an understanding of ISC's role in soceity's economic, social, and cultural systems. Topics will include potential societal consequences of persuasive communication practices and the ethical responsibilities of profesionals in each of the ISC disciplines.

Course will focus upon the legal, ethical, and social issues faced by ISC professionals. The course will examine government regulation of direct response communications, advertising, and public relations practices as wlel as the industry's ethical standards and self regulation efforts. Emphasis will also be placed upon gaining an understanding of ISC's role in soceity's economic, social, and cultural systems. Topics will include potential societal consequences of persuasive communication practices and the ethical responsibilities of profesionals in each of the ISC disciplines.

Course will focus upon the legal, ethical, and social issues faced by ISC professionals. The course will examine government regulation of direct response communications, advertising, and public relations practices as wlel as the industry's ethical standards and self regulation efforts. Emphasis will also be placed upon gaining an understanding of ISC's role in soceity's economic, social, and cultural systems. Topics will include potential societal consequences of persuasive communication practices and the ethical responsibilities of profesionals in each of the ISC disciplines.